Self-made millionaire Jeff Usner will travel not far from his luxury home and loving family to an impoverished area of San Antonio, TX. During his weeklong stay, he will try to survive on the equivalent of welfare assistance. Driving by taxi only 30 minutes from where he lives, Usner will seek out deserving people and organizations that are making a real difference in the community - including a one-of-a-kind organization that helps children with disabilities, a charity giving food and other essentials to seniors and an advocacy group improving lives of at-risk youth through boxing - and will ultimately surprise these heroes with donations of hundreds of thousands of dollars from his own bank account.
CEO/co-founder of interloop.com, the leading internet website for kids, Hilary Decesare leaves her family and luxurious lifestyle behind to live and volunteer in a neighborhood in need. Over the course of week living on welfare level wages in a rundown Long Beach, CA apartment, she will volunteer and secretly seek out people, young and old, who are making daily sacrifices to look after those suffering from homelessness, grief and hunger, and to care for disabled, neglected animals. At the end of her stay, she surprises these heroes with hundreds of thousands of dollars of her own money and finds new inspiration serving the community.
Serial entrepreneur and author Steve Kaplan spends a week living on welfare-level income in a rough neighborhood in Chicago's South Side. He volunteers with an after-school program dedicated to keeping children off the streets, a low-income senior-citizen living community and a charity organization that collects everyday items to give to those less fortunate.
Millionaire and world-renowned artist Scott Jacobs and his sheltered 18-year-old daughter, Alexa, leave behind their family and lavish lifestyle in San Diego to spend six days in Newark, New Jersey - an American city in need - to search for those most in need of financial help. While there, father and daughter will attempt to survive on less than $75 during their week-long visit, while volunteering their time to worthy charitable organizations and searching their hearts to determine how much of their own fortune to gift the community heroes they meet.